On 14^th of  May 2017, a seminar was held at the headquarter of the Egyptian Council for Foreign Affairs on the “Promotion of Egyptian Soft Power”, chaired by Ambassador Mounir Zahran, in the presence of a number of members of the Council of experts and academics, where the symposium included two axes, that were emphasized:

– – The concept of soft power is a multidimensional concept but at the same time does not mix with the elements of the state and its institutions such as health and education.

  – Soft power is gaining strength from the power of future influence on its value environment, with the importance of sending Egypt to its soft power and then moving forward for the future.

  – The importance of analysis of the disappearance of Egyptian soft power in light of the escalation of regional and international players contribute to this extinction, and take advantage of global indices and standards, led by the index (Soft Power 30).

– The need to prioritize and invest in the elements of soft power, which will generate revenues on Egypt at the lowest possible cost in a short period of time, and cooperate with state institutions to provide vision and advice and invite experts and specialists to conduct extensive discussions that enrich the vision to be formulated.